Take a photo: feed a child!
Have you heard about Feedie? It's an app that transforms digital food photos into actual meals for impoverished school children in South Africa. In support of the initiative, Mrs M has pledged all five restaurants belonging to The Collection by Liz McGrath: The Conservatory, The Greenhouse, SeaFood at The Marine, The Pavilion and SeaFood at The Plettenberg. For more information please see the release below.
"28th May is World Hunger Day and The Lunchbox Fund is delighted to announce that Feedie, our philanthropic foodie app. is now available for all Smartphone and Android users. Feedie, is a global platform that transforms digital food photos into actual meals for impoverished school children across South Africa. Each time a Feedie user takes a ‘food-o-graph’ at a participating Feedie restaurant, the restaurant donates R2.50 (the estimated cost of a meal for a child). Downloadable for free, Feedie is a first of its kind, innovated by The Lunchbox Fund: a non-profit organisation dedicated to providing a daily meal for disadvantaged and at-risk schoolchildren across South Africa. Feedie was launched in October 2013 at a high profile fundraising gala in New York City co-chaired by: Mario Batali (celebrity chef) , Maggie Gyllenhaal, Liv Tyler and Casey Affleck. Tyler commented: “Feedie is so inventive and inspiring. It is certain to affect the future of The Lunchbox Fund's charitable efforts positively". Top Hollywood actress Gwyneth Paltrow agreed: “What an excellent idea. This is going to help feed millions of children”, Actress and Feedie Supporter Gyllenhall put it simply: "People want to do good. Feedie makes it so easy." Since its launch, Feedie has rapidly won the support of restaurants across the United States, Canada and Britain. All of the Feedie restaurants share the Lunchbox Fund’s vision to capture a tiny fraction of the global multi-billion dollar restaurant market and transform it into meals for South African school children. Feedie is available in numerous South African restaurants. Spearheaded by South African born Topaz Page-Green, (Lunchbox Fund Founder and app co-creator) and celebrated local award-winning chef Peter Tempelhoff (Executive Chef for The Collection by Liz McGrath). Tempelhoff has joined Chef/Restaurateurs Mario Batali and Jamie Oliver as a Global Feedie Ambassador. All photos shared on the Feedie photo stream are simultaneously pushed out to social networks like Facebook, Twitter, Foursquare and Goggle +. Each restaurant makes an annual R 2 500 donation per participating location. This amount is fully tax-deductible in South Africa and provides 1000 meals to hungry school children; All donations are made by the restaurant at no cost to the diner. “By taking a photograph of their meal, the restaurant patron is literally feeding a child with their photo”, says Topaz Page-Green. Feedie is set to become one of the core donation vehicles for The Lunchbox Fund. Within the next five years, the Charity aims to increase the number of school children fed annually to 50,000 by serving approximately 10 million meals a year." To download the app: Google Play site/Android App itunes store